Marketing

Kimberly-Clark cut content production from 24 days to 2 hours with an in-house AI platform. Target and J.C. Penney's parent are doing the same. The agency model is being repriced in real time.

Salesforce's tenth State of Marketing report says the cost of cheap generation has landed on the approval side. Blockers from legal, compliance, and brand review jumped 3.4x in a year.

The 12-page brief was a coordination tax for an era when ads cost real money to produce. In May 2026, 50 variants cost a coffee. The scarcity has moved.

Google's Performance Max and Meta's Advantage+ were sold as let the AI do everything. Two years in, advertisers are pulling budget back to tools that give them visibility and control.