Marketing
Published articles connected to the Marketing tag.
- Published
- 04
- 01Topics in AI
Why Brands Are Pulling Ad Production In-House With AI
Kimberly-Clark cut content production from 24 days to 2 hours with an in-house AI platform. Target and J.C. Penney's parent are doing the same. The agency model is being repriced in real time.
8 min read - 02Topics in AI
Governance Just Became Marketing's Real Bottleneck
Salesforce's tenth State of Marketing report says the cost of cheap generation has landed on the approval side. Blockers from legal, compliance, and brand review jumped 3.4x in a year.
8 min read - 03Topics in AI
Why the Multi-Page Creative Brief Is Becoming Obsolete
The 12-page brief was a coordination tax for an era when ads cost real money to produce. In May 2026, 50 variants cost a coffee. The scarcity has moved.
8 min read - 04Topics in AI
Why Performance Max and Advantage+ Are Losing Advertiser Trust
Google's Performance Max and Meta's Advantage+ were sold as let the AI do everything. Two years in, advertisers are pulling budget back to tools that give them visibility and control.
8 min read