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Published articles connected to the Advertising tag.
7 published articles
Brussels pushed the EU AI Act's high-risk obligations to December 2027, but Article 50 transparency and the full penalty regime went live August 2. Labelling AI ad creative is now enforceable.
OpenAI's new Ad Tools Terms, published June 17, define Creative Tools that generate and remake ad creative inside ChatGPT. The same document puts every compliance error on the advertiser, not OpenAI.
On June 9, New York's synthetic performer law went live, requiring a conspicuous disclosure whenever an AI-generated person appears in an ad. Penalties start at $1,000, and the rule reaches advertisers far outside the...
A federal judge let securities fraud claims against Meta proceed because its generative AI 'developed the ultimate content' of fraudulent ads. For regulated marketing, the generator is now the speaker.
Kimberly-Clark cut content production from 24 days to 2 hours with an in-house AI platform. Target and J.C. Penney's parent are doing the same. The agency model is being repriced in real time.
OpenAI dropped the spend floor on ChatGPT ads to zero, so any business can buy. Financial services and health are banned for now. When that changes, compliance is the bottleneck.
The 12-page brief was a coordination tax for an era when ads cost real money to produce. In May 2026, 50 variants cost a coffee. The scarcity has moved.