Advertising
Published articles connected to the Advertising tag.
- Published
- 07
- 01Topics in AI
Europe Delayed Its AI Law. The Ad Labelling Rules Stayed
Europe postponed major high-risk AI obligations, but Article 50 transparency applies from August 2, subject to a limited marking transition. Advertisers need to identify the duty that fits each use.
8 min read - 02Topics in AI
OpenAI Will Generate Your Ad. You Own the Compliance.
OpenAI's new Ad Tools Terms, published June 17, define Creative Tools that generate and remake ad creative inside ChatGPT. The terms assign advertiser responsibilities; they do not settle every possible liability claim.
8 min read - 03Topics in AI
New York's AI Ad Disclosure Law Just Took Effect
On June 9, New York's synthetic performer law went live, requiring conspicuous disclosure by covered ad creators who know they use a synthetic performer, subject to exceptions. Penalties start at $1,000.
8 min read - 04Topics in AI
Meta's AI Ads: What the Fraud Rulings Actually Decided
Bouck raised a factual dispute about Meta’s role in fraudulent ads, then was dismissed under SLUSA. Neither ruling established AI-generated securities fraud liability.
8 min read - 05Topics in AI
Why Brands Are Pulling Ad Production In-House With AI
Kimberly-Clark cut content production from 24 days to 2 hours with an in-house AI platform. Target and J.C. Penney's parent are doing the same. The agency model is being repriced in real time.
8 min read - 06Topics in AI
ChatGPT Ads and the Finance Gate
The June launch restricted financial and health ads. A September update separates that history from selective US approvals and the compliance work each campaign still needs.
8 min read - 07Topics in AI
Why the Multi-Page Creative Brief Is Becoming Obsolete
The 12-page brief was a coordination tax for an era when ads cost real money to produce. In May 2026, 50 variants cost a coffee. The scarcity has moved.
8 min read