Regulated Marketing
Published articles connected to the Regulated Marketing tag.
- Published
- 06
- 01Topics in AI
Europe Delayed Its AI Law. The Ad Labelling Rules Stayed
Europe postponed major high-risk AI obligations, but Article 50 transparency applies from August 2, subject to a limited marking transition. Advertisers need to identify the duty that fits each use.
8 min read - 02Topics in AI
OpenAI Will Generate Your Ad. You Own the Compliance.
OpenAI's new Ad Tools Terms, published June 17, define Creative Tools that generate and remake ad creative inside ChatGPT. The terms assign advertiser responsibilities; they do not settle every possible liability claim.
8 min read - 03Topics in AI
New York's AI Ad Disclosure Law Just Took Effect
On June 9, New York's synthetic performer law went live, requiring conspicuous disclosure by covered ad creators who know they use a synthetic performer, subject to exceptions. Penalties start at $1,000.
8 min read - 04Topics in AI
Meta's AI Ads: What the Fraud Rulings Actually Decided
Bouck raised a factual dispute about Meta’s role in fraudulent ads, then was dismissed under SLUSA. Neither ruling established AI-generated securities fraud liability.
8 min read - 05Topics in AI
Opus 4.8 Learned to Say I Am Not Sure. Marketing Should Care
Anthropic tuned Claude Opus 4.8 to abstain when it is uncertain instead of inventing an answer. In regulated marketing copy, that is the exact failure mode you want gone. It is also not enough.
8 min read - 06Topics in AI
AI Hallucinations Have a Different Cost in Regulated Marketing
An invented marketing claim can expose a regulated firm to liability. What regulator guidance and enforcement cases establish, and where retrieval, automated checks and human review still fall short.
8 min read