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Published articles connected to the Regulated Marketing tag.
6 published articles
Brussels pushed the EU AI Act's high-risk obligations to December 2027, but Article 50 transparency and the full penalty regime went live August 2. Labelling AI ad creative is now enforceable.
OpenAI's new Ad Tools Terms, published June 17, define Creative Tools that generate and remake ad creative inside ChatGPT. The same document puts every compliance error on the advertiser, not OpenAI.
On June 9, New York's synthetic performer law went live, requiring a conspicuous disclosure whenever an AI-generated person appears in an ad. Penalties start at $1,000, and the rule reaches advertisers far outside the...
A federal judge let securities fraud claims against Meta proceed because its generative AI 'developed the ultimate content' of fraudulent ads. For regulated marketing, the generator is now the speaker.
Anthropic tuned Claude Opus 4.8 to abstain when it is uncertain instead of inventing an answer. In regulated marketing copy, that is the exact failure mode you want gone. It is also not enough.
Hallucinations are an annoyance in a chatbot. In a regulated ad, they are a regulatory event. What the 2026 wave of generative tools is doing about it, and what is still hard.